Ethics Policy

Last Updated: September 28, 2025

Our Guiding Principle

At FreshAirPicks.com, my mission is built on a single, unwavering foundation: earning and keeping your trust. The tagline “Confidence in Every Breath” is not just a slogan; it is the standard against which I measure all of my work. This Ethics Policy outlines the strict principles that guide every review, article, and recommendation I publish.

1. Editorial Independence

My reviews and opinions are my own, period. They are not influenced, reviewed, or approved by any manufacturers, retailers, or advertisers before publication. My primary responsibility is, and always will be, to you, the reader. Affiliate partnerships exist to fund my testing process, but they do not dictate my conclusions.

2. Objectivity and Unbiased Testing

To ensure complete objectivity, I am committed to the following:

• I Buy Every Product Myself: I do not accept free “review units” from companies. This ensures that my judgment is never clouded by a sense of obligation.
• Standardized Testing Methodology: Every product is tested under the same real-world conditions to ensure a fair and direct comparison. My goal is to see how products perform in a real home, not just a lab.
• Data Over Hype: My conclusions are driven by the data I collect—from air quality measurements to energy consumption and noise levels—not by marketing claims.

3. Accuracy and Fact-Checking

I am committed to providing information that is accurate and up-to-date. I rigorously fact-check all data points and technical specifications against manufacturer information and my own test results. My goal is to be a source of truth in a market often filled with misinformation.

4. Transparency

I believe in being completely transparent about how this website operates.

• Business Model: My sole source of income is through affiliate commissions, which are earned when a reader makes a purchase through a link on my site at no extra cost to them. I do not accept sponsored posts or paid placements.
• Full Disclosure: For a complete understanding of how this works, please read my full Disclaimer and Disclosure page.

5. Corrections Policy

Despite my best efforts, errors can sometimes occur. When they do, I am committed to correcting them promptly and transparently. If you believe you have found an error in any of my content, I encourage you to contact me directly. I will investigate the issue and, if a correction is needed, I will update the article and note the correction.

A Final Word

My goal is to be the most trusted resource you turn to for air quality advice. Every aspect of this site is designed to serve you with honesty and integrity. Thank you for placing your trust in my work.

Daniel Foster
Founder, FreshAirPicks.com